Today was the official launch of the Shout 2012 Music Video. Shout is the initiative to stand up against crime. I was asked to be a part of the campaign and I am honoured to be a part of this. It is something very close to my heart. I’ve been a victim of crime and this year on the 30th of January, my close friend was murdered.
I love South Africa. I am proud to be South African and this crime is damaging our beautiful country. It makes me sick to my stomach.
105 South African artists and celebrities are a part of this music video. Just incredible. It took 3 days to film everything and 5 months to prepare for today.
We’ve sung the song “You’re the Voice” in line with everyone having a voice to stand up against crime.
Today we were invited into the Il Grande Nu Metro cinema. The brains behind the campaign all spoke with such passion and dedication. Well done to Danny K, Kabelo Mabalane, Gavin Koppel and Yusuf Abramjee.
|Gavin Koppel and I|
|In the cinema|
|Lloyd Cele singing the National Anthem|
Here is the music video – I had goosebumps when we watched it and it received a standing ovation afterwards.
You can also make a difference and have a voice against crime by downloading the song to your phone. SMS “VOICE” to 49300 to donate R20 to the campaign and receive the track*
*South Africa only.