Beauty, Motherhood

Brand New: Optiphi Elements Baby & Kids Range

Our largest organ is our skin and there is nothing softer or smoother than a baby’s. Skincare starts right from birth and as parents, we want to take care of our baby’s skins, which are really delicate, and some even sensitive.

I’m very grateful that I’ve been able to test the brand new Optiphi Elements Baby & Kids range, which is only launching in South Africa in August 2020. This is what I’ve found…

The Elements Baby & Kids products are formulated with a scientific approach for efficient, yet safe and gentle skincare, based on the skin needs specific to babies and kids. The compact and holistic five product range is free from nasties and it’s impressive:

  • Allergen-free
  • Paraben-free
  • Sulphate-free
  • Soap-free
  • SLS-free
  • Fragrance-free and colour/dye free
  • Tear free
  • No petrolatum
  • Vegan friendly
  • Cruelty Free

The range has been specifically formulated to strengthen and support the essential building blocks of the skin, plus the active ingredients are sustainably sourced. Incredible.

So lets go through the 5 products:

Complete Gentle Wash:

This is a 2-in-1 soap and sulphate free wash and shampoo uses natural sugar derived sulphate free, environmentally friendly mild surfactant to gentle cleanse the skin. Skin conditioning and nourishing properties of murumuru butter and shea butter helps the skin regain its softness and comfort while vitamin B5 provides moisturising, anti-inflammatory properties to helps soothe a dry skin and reduce discomfort.

Why I love it:

I actually love that’s it 2-in-1 and really works well as a shampoo and body wash. The 2-in-1 means I don’t need to buy 2 products, making it more cost effective and environmentally friendly with not having 2 plastic bottles.

Nurture & Nourish Lotion:

Here’s the professional explanation: All day hydration is achieved with a synergistic blend of active ingredients that protect the cutaneous barrier by retaining water within the epidermis. Ceramides in formulation decrease trans epidermal water loss and increase the natural moisturizing factor in baby and kid skin. The addition of a very unique noni plant stem cell helps to balance and maintain a healthy microbiome while actives containing natural oils with omega 3,6, 7 & 9 builds and maintains a healthy barrier. Skin is kept soft and nourished with a combination of muru muru butter shea butter and berry wax. The exciting addition of a wild indigo extract acts as a biological skin stress inhibitor to keep you baby happy also has anti-pollution claims. Vitamin B5 provides anti-inflammatory properties to help soothe a dry and irritated skin.

Why I love it:

Just reading the professional explanation of the product shows how much love and attention has gone into it. It’s texture is thick and moisturising, but it doesn’t leave those white streaks you sometimes get with moisturiser, which usually requires annoying, vigorous rubbing in. My boys skin feels so soft and moisturised, without feeling clammy and heavy.

Slumber & Soothe Massage Oil:

The oil is rich in vitamins with a soothing mixture of organic oils including sunflower, sesame, olive, jojoba and sweet almond oil. The oils nourish the skin and are rich in omega 3,6,7 & 9 that build and restores the skins barrier while reducing TEWL. The skin is left soft, supple and conditioned with the combination of shea butter and coconut butter.

Why I love it:

This is perfect for baby massage. I massage baby Alexandros’ body with the oil and then dress him into his little pyjamas. There’s no oily residue transferred onto the clothing and his skin felt even silkier than usual. Baby massage is really bonding and has been known to help baby sleep better too.

Honey Bum Balm:

Soothing honey bum cream is specially formulated to create an optimal moisture barrier for your baby’s bottom with the powerful antimicrobial and antibacterial activity of raw organic honey. This moisturizing balm contains powerful calming and soothing active ectoin to prevent inflammation and repair the barrier. An active ingredient based on rapeseed phytosterols helps to accelerate skin repair after impairment of the physical or microbiotic skin barrier and speeds up the recovery of a healthy microflora after skin barrier damage. Vitamin B5 and bisabolol are also included to soothe and irritated and damaged skin while avocado oil, muru muru butter and berry wax hydrate and nourish the skin.

Why I love it:

It’s so easy to apply and spread and within just a few applications, any redness was gone. He hasn’t had any redness since using the product either.

Skin Shield Sun Protection:

Gently formulated with 100% non-nano zinc oxide. This vegan, lightweight, non-greasy baby and kid sunscreen is formulated for very sensitive skin and is water resistant. It offers SPF 50 Broad Spectrum UVA / UVB protection as well as protection against IR-A, blue light and pollution.

Why I love it:

It has all the right ingredients and it is easy to apply. The best part is that it doesn’t feel greasy or heavy like some sunscreens do.

It’s a range I’m really excited about because so much love, care and science has gone into them. The range will be launching in August. You can purchase online

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1 Comment

  • Reply Caley

    Love it Bails – I saw them a while ago and have wondered.
    Always love a trusted brand trying something new x

    July 23, 2020 at 3:23 pm
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