Blondes have more fun and the John Frieda Sheer Blonde hair care range ensures this!
I was born with pitch black hair, which came as a bit of a shock to my naturally blonde Mom and brunette Dad. After a while it all fell out and out sprouted white blonde hair. I was blonde for all of my childhood until puberty hit. My hair then started changing to a darker, moussey, bland blonde. It was only in my first year of University that I started adding blonde highlights and over the years I’ve got my hair back to my childhood colour. I’m still considered a natural blonde, as my own hair colour is a dark blonde, but the beautiful vibrant blonde is with a little help from Brittny at Scar Hair.
I’ve seen the John Frieda Sheer Blonde range on the shelves at Clicks (it’s exclusive) and been so keen to try this. Besides the new eye catching packaging – yes, I’m not afraid to say that I’m a sucker for beautiful packaging – just call me a Magpie, I also truly believe that just like your skin, you should be using products that are specially created for your skin/hair type.
Not all blondes are the same and blonde maintenance is a committment. I’m thrilled that John Frieda recognizes this in the impressive range. I’m going to shed some light (pun intended) on the ranges and then tell you which is my favourite.
1. Sheer Blonde Go Blonder Shampoo & Conditioner (S & C), which contains citrus and chamomile, gradually lightens blonde hair for a year round sun-kissed look. It’s gentle for everyday use and is Ammonia and Peroxide free. The S & C retails in Clicks and on the Clicks online store for: R115, 95 each.2. Sheer Blonde Highlight Activating Moisturising S & C is amazing for the lighter, brighter, bolder blonde. This contains jojoba oil, sunflower and white tea complex to bring out glistening highlights for a maximum blonde impact. Being blonde, whether you are natural or coloured/highlighted, can also be incredibly drying on your hair, so the moisturising formula is excellent and it amplifies shine. Another thing to note is that build-up and residue can make blonde look dull and dark, so I love that this shampoo also gently removes build-up. The S & C retails in Clicks and on the Clicks online store for: R115, 95 each.
3. This is the new Sheer Blonde S & C called: Hi-Impact Vibrancy Restoring. This uses Polyol Technology, which is an innovation that promotes softness, improves smoothness wash after wash. The unique colour protecting technology traps “cool” colour pigments which helps those orangey/brassy tones. Oh and don’t skip the conditioner as it’s technology restores the hairs ability to repel water for an overall healthy colour shine. When hair absorbs water it swells the hair fibre, making it course and dry, so this conditioner maintains and moisturises. The S & C retails in Clicks and on the Clicks online store for: R115, 95 each.4. Sheer Blonde Colour Renew is a tone correcting S & C. This is great for coloured and highlighted blondes. Say goodbye to brassy, orange tones. It has colour-correcting technology, which revitalises and re-balances your blonde in just 3 uses, while Optical Brightening Technology absorbs UV light and emits a white-blue glow so colour-treated blonde tones appear brighter. No you won’t go purple, BUT, don’t use this straight after you’ve had fresh highlights or colour done, as your hair is more porous. Use this only after a few washes and if your blonde isn’t looking as bright as it was when you first came home from the salon.
My favourites? It’s a toss up between number 2 and 3 – Sheer Blonde Highlight Activating Moisturising S & C and the new Sheer Blonde S & C called: Hi-Impact Vibrancy Restoring.
I’d also like to introduce you to the Sheer Blonde Go Blonder Lightening Spray and the In-shower Lightening Treatment.
The Sheer Blonde Go Blonder Controlled Lightening Spray (R115, 95) has a patent pending peroxide lightening formula with citrus and chamomile. It works with heat tools, so it’s also a thermo-protectant, and lightens and brightens blonde hair up to one and a half shades. It’s controlled because it gradually lightens in 3-5 uses and you’ll reach the maximum lightening after no more than 10 uses.
After conditioning your hair, towel-dry (tee-shirt dry – I’ve written about this method here) your hair and then spray throughout. For optimal lightening, use straighteners or curling tongs after blow drying. Please note this is only for blondes and also shouldn’t be used on intensively platinum bleached hair.
The Sheer Blonde Go Blonder In-Shower Lightening Treatment (R150) is something I’m looking forward to using soon. I’m about to become a Mom, anytime from now – next 3 weeks (crazy!) and going to the hairdresser isn’t going to be as easy for me. I’m keeping this for when I need to give my highlights a boost. They promise to extremely easy to use and are quick in-shower solutions. Look, by no means do I think this is going to take the place of professional highlights, but it will help to make my blonde a little lighter and brighter when the time comes, in between my next chance to go to the hairdresser.
How does it work? There is no need for gloves, you put the treatment on wet hair in 2-3 handfuls and lather in. The two chamber dispenser releases both a low level of peroxide developer and a surfactant activator, which when combined, reacts with the melanin and breaks it down and lightens the hair. Give yourself a 5 minute massage and then rinse.
“Blondes have more fun!” because blonde maintenance has never been easier, giving us more time to have the fun! Thanks John Frieda.
This range is exclusive to Clicks and Clicks Online.