Fashion, Travel

Take Off with Tom Tailor

I am thrilled that TOM TAILOR Denim has arrived in South Africa. To celebrate their arrival in selected Edgars stores, as well as two standalone flagship stores, they have a campaign running from 14 November 2013 to 23 January 2014, called: The “Take-off with Tom Tailor”

This campaign offers fans the chance to visit the home of the brand, which also happens to be one of the biggest fashion hubs of the world – Hamburg, Germany.

Now just to give you a fun fact, Schneider in English means Tailor… so I like to think Tom and I are related. 


Nice try.

BUT… It’s all in the genes jeans.

TOM TAILOR Denim has become synonymous with iconic denim collections that focus on quality, great cuts and items created especially for today’s young lifestyle generation: self-confident and authentic with a taste for unconventional looks. 

If you are looking for an awesome pair of jeans and a trip to Germany, then you need to get into one of these stores:

TOM TAILOR Denim Stand alone stores: 

Pavillion Westville

Edgars stores: 








East Rand Mall 

V&A Waterfront



The Glen

Mall of the North


Cape Gate 

Highveld Mall 


Put on a pair of TOM TAILOR Denims and post a picture of you wearing your purchase on Twitter, Instagram and Facebook.

Twitter: Use the #TomTailorZA and their twitter handle is: @TomTailorSA

Instagram: Use the #TomTailorZA and their Instagram name is: @TomTailorSA


This competition is running over 8 weeks.

A semi-finalist will be chosen each week… I have the absolute pleasure of judging this process (week 6) and it excites me to know I could be giving you a R1000 TOM TAILOR Denim voucher.

All eight semi-finalists will each receive a R1000 TOM TAILOR Denim gift voucher as a prize. The grand prize winner (chosen by votes within a photo album on the Tom Tailor SA Facebook page) will be announced in the ninth week.

One ultimate winner will be selected in January 2014.

What is the ultimate prize?

A five-day trip for you and a friend to Hamburg, Germany which includes flights, accommodation, meals and complementary access to all public transport in Hamburg. Also includes a sponsorship of Schengen Visa.

Day 1: Transfer from the airport to the hotel; a visit to TOM TAILOR headquarters; dinner with TOM TAILOR staff.

Day 2: Tour of Hamburg with TOM TAILOR staff, sightseeing and a visit to TOM TAILOR stores. The winner and partner may choose a TOM TAILOR outfit (not exceeding the retail value of €200 each). Dinner is provided.

Day 3: Participate in a guided morning harbour cruise tour. Winner and partner then have the rest of the day free to explore Hamburg.

Day 4: A visit to the Skyline restaurant for dinner and then attend a theatre performance.

Day 5: Winner and partner have the day free to do with as they choose, until such time as they are transferred to the airport for departure back to O.R. Tambo International Airport.

So what are you waiting for? Happy Shopping. I can’t wait to see your TOM TAILOR Denim selfies on Twitter, Facebook and Instagram.

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