The Freddy LDD

If you don’t have an LDD in your wardrobe, you need to get one ASAP! The Little Denim Dress is a wardrobe classic. It can be dressed up or down and it’s really versatile.

I discovered the Freddy LDD when I visited the brand new store in Cape Town. They’ve opened in the Cape Quarter in Greenpoint and I love the space… The jeans come rolled up, which is amazing for traveling and they have denim skirts, black skirts and active wear too.

If you don’t know this brand, let me tell you about, with a little help from their website

Freddy encompasses everything one loves about the Italian culture. Sophisticated and chic with an innovative twist – patented WR.UP® technology. This technology sets it apart from anything you’ve ever worn before. Thanks to strategic seams and tailoring devices, WR.UP® technology supports and reshapes the hips and buttocks area enhancing them and the thighs in a totally natural way. Freddy has completely revolutionised the concept of trousers and shorts – guaranteeing a perfect fit every time!

The LDD caught my eye and I grabbed it and rushed straight into the change room. Don’t you love the positive mantra on the wall?

As soon as I pulled it on and zipped up, I felt absolutely amazing. It has the special WR.UP Technology that sucks everything in, shapes and for me personally, it gives me that extra confidence in knowing that it just looks so good!

The thing that strikes me with Freddy jeans, skirts and dresses is that the they’re so damn comfortable and you can move around with ease. You also know that you don’t have to keep sucking in your tummy, or worry about your bum or thighs because it’s shaped for you!

Can I live in them forever?

Let me show you what it looks like from the inside… It actually has shorts inside with the WR.UP Technology that shapes and pushes everything up and in, naturally.

This is the front of the dress (inside out)…

This is the back of the dress (inside out)… See the butt lifting panels?

 This is the perfect LDD that makes you feel sexy and comfortable. What a winning combination!

They have stores in Cape Town – Cape Quarter and in Johannesburg at Dainfern Ridge and the Bryanston Shopping Centre. For more infortmation check out

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  • Reply Vanilla Blonde - Freddy Maternity Jeans - Vanilla Blonde

    […] I’ve written about them here (how they work and why they’re so fabulous, especially for your bum), here and here. […]

    March 7, 2017 at 6:38 am
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